ABOUT GRAPHIC DESIGNING

The future of business is start with Digital Marketing!

LOGO DESIGN

A corporate identity or logo designing simplifies your product in the consumer’s mind space. It gives a distinct symbolic identity to your brand in a market cluttered with undifferentiated products. Logo designing is your business signature - it gives your brand a stamp of ownership. You get identified by the short code, i.e. by your logo designing. More than aesthetics, every line, every color, every flourish must have a meaning attached to it, otherwise you are not making use of the full potential of this symbolism.

One might say that your logo hides more than it reveals. But what it actually hides is a pregnant promise. It teases; it tantalizes; it mystifies. But it also reveals – a brand’s aspiration and where it wants to go. Think Adam’s, oops Steve Job’s Apple, or Nike’s swastika. There is a whole history, a market rationale behind that kind of symbolism.

BROCHURE DESIGN

In print format, a brochure or catalogue design is a miniature painting of your business. Both brochure and catalogue design are physical alternatives to your web property. A brochure or a catalogue can be touched, it can be felt, it can be left on a client’s table - so it must be very real and powerful. The main objective of a Business Brochure, a Product Catalogue or a Company Profile, for that matter is to drive customers to your website, which in the Digital Age is the main repository of all the information on your brand.

That’s the reason, we let our clients’ brochures and catalogues be led by design and bold copy, without the pressure of conforming to the digital demands of search engine optimization (SEO). The text in brochure and catalogue is kept to what is absolutely essential and eye-grabbing.

Key-word dense text may be extremely important for Google crawlers in digital collaterals, but when it comes to the real thing, visuals speak louder and clearer and you will see that amplified in our brochure and catalogue designs, that are a visual treat in themselves.

BRAND STRATEGY

Sometimes, when the best laid-out plans go awry, brand managers begin to wonder – why strategize? But that’s exactly the reason why they need the services of a branding agency in the first place.

A branding consultancy knows that, brand strategy is the art of forecasting future market trends, establishing new communication channels with your consumers, re-aligning brand attributes with their consumer needs; engaging and exciting them in various subtle ways at every anticipated and non-anticipated touch point.

Most important, Brand Strategy is knowing where to put your resources. It’s also the art of predicting all the “what if” scenarios, knowing what kind of customers you are likely to court five-six years down the line, what communication tools or tech devices to put in place and looking inwardly, intermittently to determine if your brand strategy is working or tweaking it as per market needs.

BRAND IDENTITY

Corporate identity is the face and the interface of your brand. It's about the look, feel and visual elements of your product, so it must articulate what you want your Brand to be. Uniquely tailored to your positioning, your Corporate Brand Identity must be uniformly conveyed across communication channels (internal as well as external) and stamp all your marketing collaterals, at all consumer touch points.

So whether it is a letter head, a stationary deck, a banner ad, a signage, a print ad or an online tool, 360 degree communication of your corporate identity is absolutely essential to establish a strong presence for your brand in a cluttered marketplace. It's a short-form of your brand, and a positioning statement.

Without a well-differentiated corporate identity design, you are another product not a brand.

What is Graphic Designing ?

Graphic design is art with a purpose. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools.

Professional designers possess a creative mind with an artistic inclination, and so much more. Keen observation skills and analytical thinking are essential tools for graphic design, before they dig into their physical tool kit and touch pen to paper or stylus to tablet. Designers employ a variety of methods to combine art and technology to communicate a particular message and create an impressive visual.

Sync Across, All Devices!

We design awesome things!
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The Mobile Age is upon us! Your websites need to be viewable on phones and tablets, as well as desktops. All Riya sites are mobile-optimized, so your work will look great on any device, automatically. No need for a separate mobile version. No extra effort. Simple

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Benefits of Graphic Designing

  • Express Your Creativity
  • Easy Online Marketing
  • Builds your Image
  • A good Graphics can have global impact and push sales