ABOUT GOOGLE MARKETING

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GOOGLE MARKETING

Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place. Google Marketing Platform helps you deliver more relevant and effective marketing, while ensuring that you respect your customers’ privacy and give them control over their data.

MARKETERS HAVE SEEN GREAT RESULT

Google Marketing Platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. Marketers have seen great results when they use ads and analytics technology together. For example, BookIt used Analytics 360 to uncover insights about the types of travelers interested in their brand and used these insights to create more relevant campaigns in Display & Video 360. The result was a 20 percent increase in revenue.
Google Ads integrates with Analytics so you can easily see the full customer cycle, from how they interact with your marketing to how they finally complete the goals you’ve set for them on your site.

Keep people engaged from their search to your site — and beyond. An Optimize and Google Ads integration makes it easy to test personalized landing pages to drive better results.
This guide for executives, directors, and managers shows how marketing optimization can transform your company and drive growth by focusing on customer experience.

SHOW UP WHEN PEOPLE SEARCH FOR WHAT YOU OFFER

Google is where people search for what to do, where to go and what to buy. Your ad can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers.

At Riya Infotech, we undertake your brand strategies as per your requirements like short-term and long-term goals, communication mediums, and impression on brand equity. We make your brand message filtered to align it with the mission and values of the organization. A determined brand strategy is an important part of any company as it impacts on each sector of your business.

SET A BUDGET THAT WORK FOR YOUR BUSINESS

Google ads give you control over your advertising budget. Set a monthly budget cap, and never go over it. Plus, you can pause or adjust your spend anytime.

Branding for identity should be clear that what is being provided, it can be a person, a product, or a service. Consistency and representation play the massive role in branding. The eminence of the person, product, or service is important for identification of a brand.

Steps to Build Brand Identity Analyze the company and its market Determine key business goals of the company Identify the customer group for the company Determine the personality and message what the likes to communicate

Get new skills for a digital world

Learn at your own pace, with flexible and personalised training courses designed to build your confidence and help you thrive.
1. Discover tools to make your business succeed
2. Improve your interview skills
3. Prepare for the career you want

Find the Best Keywords & Personalize the User's Journey

Just want to try something new.
responsive-web-design

You want to advertise for the most competitive keywords on Google Ads, which are relevant to your business. If you are still digging for gold and hoping to find those hidden gems with high search volume and low competition, you could be digging forever. In 2018, most of the high-quality keywords are already found and being used. So, unfortunately, you do need to pay to play, however you can use a Google keyword traffic tool to put the right strategy in place on Ads — you could spend much less than your competitors for that same keyword.

Benefits of Graphic Designing

  • Express Your Creativity
  • Easy Online Marketing
  • Builds your Image
  • A good Graphics can have global impact and push sales