ABOUT SEARCH ENGINE MARKETING

Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries. Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

WHAT IS SEM?

SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. In the past, search engine marketing was a term used to describe both search engine optimization (SEO) and paid search. But now, it almost always refers only to paid search marketing.

Paid search ads can be found on almost any search results page. These paid placements are typically located at the top and bottom of the page. They include an “Ad” designation to let users know that it is a paid placement.

SEARCHING ENGINE MARKETING

SEM is a type of digital marketing strategy that is focused on getting your company or your client on the first page, if not the first position, of search engine results. The purpose of this if to drive a higher volume of traffic to your site, which you can then convert.

Generating traffic organically can be a very long and tedious process where the results are only seen in the long term. Search engine marketing allows you to accelerate this process and get users to your website from the beginning. In addition, you can be assured that these users are interested in what you offer, since they themselves have searched for it.

WHAT IS PPC?

In a nutshell, pay-per-click (PPC) is an online marketing model. This form of advertising is prevalent and most closely associated with Google, though you can see PPC ads on Facebook, Bing, and other places as well. With PPC marketing, the advertiser has to pay a fee every time someone clicks on their ad — hence the name pay-per-click.

Relevance Relevance is crucial when it comes to pay-per-click advertising. The users you’re hoping will click on your ads are searching for specific services, information, or products. With PPC, advertisers can bid for ad placement, typically through the sponsored links via a search engine, such as Google.

Basic objectives Pay-per-click has three main goals:
1. Generate leads
2. Increase sales
3. Promote brand awareness

WHY CHOOSE PPC?

There are good reasons to choose PPC for small businesses and larger businesses alike. Once you understand how PPC operates and how to build effective advertising campaigns, you can examine the benefits of PPC and how to maximize them.

Branding for identity should be clear that what is being provided, it can be a person, a product, or a service. Consistency and representation play the massive role in branding. The eminence of the person, product, or service is important for identification of a brand.

WHY IS SEM IMPORTANT?

With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial online marketing strategy for increasing a company’s reach. In fact, the majority of new visitors to a website find it by performing a query on a search engine. In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing dollars. As an added bonus, each visitor incrementally improves the website’s rankings in organic search results. Since consumers enter search queries with the intent of finding information of a commercial nature, they are in an excellent state of mind to make a purchase, compared to other sites such as social media where users are not explicitly searching for something.

Google Ads Keyword Planner

How SEM works
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The Keyword Planner will help you narrow down a list of possible keywords to ensure you're choosing the most effective ones for your business.
Additionally, Keyword Planner will give you suggested bid estimates for each keyword, so you can determine which keywords work with your advertising budget. Best of all, once you've found your ideal keywords and are ready to launch an ad campaign, you can do it all from within the tool.

Benefits of Search Engine Marketing

  • Highly measurable
  • Real time monitoring
  • Pay per click
  • Within everyone's reach
  • A good Graphics can have global impact and push sales